Bertrandt at the IAA – The world’s most automobile show!

At the 67th Frankfurt International Motor Show (IAA) Bertrandt will be focusing on future trends in the automotive industry. Exhibits that illustrate aspects of virtualisation in the development process and connected driving will be on display. Using augmented and virtual reality systems, visitors will be able to investigate the digital development technologies of tomorrow.


You can take a look at the exhibits that will be on display on our stand at the motor show and find out more about them here:

Augmented reality

In the vehicle development process, surprises are highly undesirable and can be extremely costly. For this reason, Bertrandt uses powerful simulation tools that function reliably with complex vehicle concepts. Augmented reality is an important technology for Bertrandt. You can see for yourself how three-dimensional visualisation techniques can be used.


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Virtual reality

Visitors to the Bertrand stand will also be able to immerse themselves in a computer-generated, three-dimensional virtual reality world and experience the future connectivity of driver assistance systems and back-end structures at first hand.


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Microsoft Cloud Azure

How can we improve vehicle safety and comfort by predicting what the road conditions will be like using artificial intelligence and vehicle fleet data in the Microsoft intelligent cloud? How can the data that is collected be used for other purposes and made available to selected users? How can you ensure that the new findings give your business a competitive advantage?


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