Driver assistance systems are becoming increasingly complex – but in everyday use, they simply need to work. Period. We show how solid user studies provide orientation and make modern vehicle technology safe, intuitive, and absolutely trustworthy.
Did you know that, according to classical aerodynamics, a bumblebee shouldn’t be able to fly? Too heavy, wings too small—impossible. But the bumblebee doesn’t know that. It just flies. That’s our inspiration: BumbleB, the autonomous shuttle for rural regions. We believe mobility needs to be reimagined.
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